Frances gaming regulator, the ANJ, is closely examining the 2024 advertising strategies of the nation’s wagering providers. It’s a yearly practice where firms present their approaches, and the ANJ ensures they conform with responsible gaming objectives – such as addiction prevention and safeguarding minors.
This time, the ANJ introduced stricter guidelines and even rejected some operators’ proposals outright. They reviewed 16 digital operators and the two major companies holding special permits within the country.
It appears most operators are maintaining their 2023 playbook: prioritize existing customer satisfaction, particularly with significant sporting competitions like the Euros and Olympics approaching. The ANJ’s assessment indicated a 14% increase in projected promotional expenditures, with almost half of all marketing funds allocated to online platforms. And, predictably, monetary incentives like bonuses remain central to these advertising efforts.
Although the ANJ ultimately greenlit the plans, they included significant caveats. Operators are instructed to reduce their promotional intensity, especially regarding excessive advertising exposure across multiple media channels.
Frances gaming authority is cracking down on forceful marketing strategies. They’ve targeted Winamax for employing rewards and monetary inducements to attract gamblers. Winamax has a deadline of February 15, 2024, to present a modified promotional strategy or possibly face sanctions.
Concurrently, in Denmark, the Danish Gaming Authority is soliciting input on a novel anti-money laundering framework.
