## Enhanced Collaborative Group Elevates with a Fresh Headquarters in Copenhagen!
This upcoming August, the sports media powerhouse is ascending to an impressive new office location. After nearly 14 years at the renowned Toldbodgade edifice, Better Collective is setting its sights on a landmark structure in Skt Annae Plads, Copenhagen.
This relocation is more than just a change of scenery; it’s a declaration. The new central hub boasts an expansive 6,000+ square meters across five levels, prepared to accommodate the entire headquarters staff, numerous European market divisions, and colleagues visiting from all corners of the world.
Christian Kirk Rasmussen, Co-founder and COO of Better Collective, articulated it flawlessly: “The transition to our new headquarters signifies a pivotal moment in our path to becoming the premier digital sports media conglomerate. It’s a testament to the tireless efforts, commitment, and collective achievements of our entire team across all divisions and geographic locations.” He continued, “Each and every individual at Better Collective has played a crucial part in our success narrative, and I am incredibly enthusiastic to persist on the BC journey in our new headquarters, which I am certain will further empower our organization.”
And it’s not solely about physical space; it’s about cultivating an atmosphere that draws in and retains top-tier talent. The new HQ is outfitted with cutting-edge amenities and a contemporary aesthetic. Imagine expansive common areas, a fitness facility, conference rooms, a green screen studio, and designated areas for knowledge dissemination.
This move represents a fresh chapter for Better Collective, one brimming with expansion, ingenuity, and an unwavering dedication to molding the future of sports media.
Oh, and did I mention they’ll be situated near Playmaker? Thrilling times are on the horizon!
A Danish platform for athletics content, Playmaker HQ, was recently purchased by Better Collective, an international sports wagering media conglomerate. The transaction, assessed at $54 million, encompasses an initial disbursement of $15 million. Playmaker HQ is recognized for its captivating sports material, connecting with a vast viewership of 500 million customers per month via diverse social media platforms.
