10bet has secured an agreement to become the primary sponsor for Lamontville Golden Arrows, a football club based in South Africa. This digital wagering platform will have its branding displayed on all of the team’s uniforms, encompassing both the senior and development squads.
10bet is an international entity in the realm of online sports betting and casino gaming. This collaboration represents a significant stride for them within South Africa, supplementing their recent pact with the South African national men’s football team, known as “Bafana Bafana.”
A spokesperson from Lamontville Golden Arrows conveyed their enthusiasm regarding the alliance, underscoring 10bet’s compatibility with the club’s aspirations and objectives. They emphasized the potential this joint effort presents to engage with supporters throughout the country.
Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, stated that Golden Arrows’ storied legacy and fervent supporters make them an ideal counterpart for 10bet’s own expansion goals within the nation. This partnership signifies 10bet’s dedication to amplifying its footprint within South African football.
This collaboration is an ideal pairing! Our principles and objectives align perfectly with this organization. We are delighted to engage with their passionate supporters, elevate our profile, and champion this exceptional South African squad.”
Adding to this positive development, Novomatic also revealed a restructuring of their African executive team, commencing on August 1st.
