A prominent online gaming company, 7777 Gaming, is venturing into the African market through a collaboration with Bitville Gaming, a dominant regional player. This alliance will grant users on Bitville Gaming’s platform access to 7777 Gaming’s extensive game library.
This represents a calculated maneuver by 7777 Gaming, a top-tier supplier of B2B iGaming solutions, to penetrate the African market. They have strategically selected Bitville Gaming, an organization with a demonstrated history and profound comprehension of the South African market, as their partner. Elena Shaterova, Chief Commercial Officer at 7777 Gaming, expressed certainty in their potential. “We are delighted to team up with Bitville Gaming. This joint effort serves as our entry point into the African market,” she declared. Utilizing Bitville Gaming’s vast network, they intend to broaden their presence to an additional ten African nations within the year. Shaterova highlighted the mutually advantageous aspect of the partnership, anticipating increased sales and brand recognition throughout Africa.
Andrew Von Hoesslin, CEO of Bitville Gaming, echoed the enthusiasm. “We are convinced that 7777 Gaming’s distinctive and contemporary gaming approach will appeal to African players,” he commented, expressing confidence in their shared prosperity.
This expansion follows 7777 Gaming’s recent accreditation in Georgia, where their casino games are scheduled to debut with local operators, reaching players on over 100 online gaming platforms.
Shaterova highlighted her firm’s extensive knowledge of the Balkan gaming sector, acquired over a significant period. This comprehension, she posits, provides them with a distinct edge in predicting the desires of Georgian gamers. Their choice to focus on Georgia is a deliberate one, grounded in comprehensive market analysis and a strategic growth strategy.
This news follows closely on the heels of 7777 Gaming’s collaboration with 1GameHub, an integration solution, earlier this year in May.
