Playtech has declared that its iPoker network has gone live in the Swiss market, teaming up with Swiss Casinos Group to become the first regulated poker network in Switzerland. Playtech, a top global omni-channel gambling firm, has joined forces with leading Swiss operator Swiss Casinos Group to bring the iPoker network to the Swiss market.
Swiss Casinos Group operates the four largest brick-and-mortar casinos in Switzerland and has collaborated with Playtech to utilize its industry-leading poker software and iPoker network. The iPoker network focuses on expansion in regulated markets worldwide, aligning with Playtech’s broader strategy, providing a strong liquidity pool backed by high-quality software and services that meet the regulatory demands of multiple jurisdictions.
The network’s size and stability enable Playtech to cater to the needs of a diverse range of partners, regardless of their player base size, core business, or marketing approach, thanks to its sophisticated source-based rake player valuation method. Playtech is dedicated to responsible gambling, and its core poker strategy is to provide operators with long-term sustainability and innovation, while offering players a secure and enjoyable experience. Playtech welcomes Swiss Casinos to the iPoker network – Poker – iGB.
Playtechs Chief Operating Officer, Shimon Akad, stated: “We are thrilled to collaborate with prominent operator Swiss Casino. At Playtech, we are continuously investing in expanding and enhancing our software and network to proactively address the future of online poker.
“We have invested significantly in our new web poker client, in addition to our native poker app and popular downloadable desktop poker client, allowing us to provide operators with a highly adaptable platform and a growing network. This year, we have transitioned major new brands to the iPoker network and we are excited to welcome Swiss Casino. We anticipate building a strong and successful partnership with Swiss Casino.”
Marc Baumann, Chief Executive Officer of Swiss Casino Group, remarked: “We have been incredibly satisfied with our online casino product launch with Playtech over the past 12 months and we are excited to introduce the iPoker.com network to Switzerland for the first time. By working closely with Playtech, we can better comprehend our players and create the most effective and personalized experience, enabling us to adapt to the ever-changing demands of the market and our audience to meet the challenges of many years to come.”
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