A sports betting alliance has been forged between The Better Collective and Boston.com, aiming to deliver sports wagering content to the website.
The Better Collective, a company specializing in sports betting partnerships, will furnish betting odds, advice, in-depth analysis, and connections to diverse sports wagering platforms. The company’s subsidiary, Vegas Insider, will collaborate on branding the content. The collaboration is slated to commence by the conclusion of August, coinciding with the commencement of the NFL season.
Kevin Salmanpour, Chief Business Officer of Boston Globe Media, expressed, “We are delighted to join forces with The Better Collective to provide Boston.com’s vast readership with a comprehensive, all-encompassing resource to cater to their sports betting requirements.”
This agreement follows a comparable arrangement between The Better Collective and Sport1, a German sports network, to supply betting content for their website, Sport1.de.
Mark Pedersen, the chief executive of Better Collective, highlighted the potential for expansion of Boston as a significant sports wagering marketplace. “Boston is the home of numerous exceptional sports teams with a vast number of enthusiastic supporters, and we anticipate Massachusetts to emerge as one of the most extensive sports betting markets in the United States.
“Better Collective possesses a wealth of experience in delivering high-quality data, betting advice, and sports content for sports enthusiasts who desire to enhance their knowledge of their preferred sports prior to placing wagers. We eagerly anticipate presenting all of this content to sports fans among the readership of Boston.com.”
The organization also collaborated with the New York Post in January, agreeing to furnish content for the tabloid’s betting section.
Chris David, Senior Vice President of Operations and Marketing at VegasInsider, added: “This partnership will provide our skilled sports betting analysts and experts with a broader audience. We look forward to sharing our distinctive insights and high-quality content with Boston.com readers to assist them in making informed wagering decisions.”
Better Collective’s revenue has experienced substantial growth since 2021, with revenue-sharing arrangements and new depositing customers reaching record levels. The company’s first-quarter financial report revealed a 73.7% year-over-year increase in revenue for the three-month period ending March 30. The company’s second-quarter report demonstrated continued robust performance, with revenue expanding by 56.6% for the six-month period concluding June 30.
Subscribe to the online gaming newsletter.
