FanDuel and DraftKings have broadened their associations with the National Basketball Association (NBA), becoming the league’s official wagering partners.
The multi-year collaborations with FanDuel and DraftKings grant them additional marketing, content, and digital rights to incorporate NBA assets across their sports betting, daily fantasy sports, and online casino platforms.
FanDuel has also revealed an agreement with the National Basketball Players Association (NBPA) that permits them to utilize player images for content and highlights.
DraftKings will be the exclusive sponsor of NBABet Stream, an NBA gambling-focused television program distributed through NBA League Pass and the NBA TV application.
“Our partnership with the NBA has been a fundamental element of our success for years, and together we’ve transformed the possibilities of how professional sports leagues can partner with sports betting operators,” stated Amy Howe, President and CEO of FanDuel.
Read the complete article on iGB North America.
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