A new collaboration has been established between Game Innovation Group and GP Gaming, a pan-European company, to provide a complete set of ready-to-use solutions.
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Game Innovation Group has signed a new partnership to launch next-generation sports betting.
The comprehensive agreement will see GiG’s sports betting SportX and platform CoreX introduced in key multi-jurisdictional European markets, as well as a separate launch in the highly regulated French market, for sports betting only, subject to separate regulatory approval.
SportX aspires to be one of the most comprehensive sports betting solutions available, combining extensive expertise and cutting-edge technology to cover a wide range of sports, offering more competitive odds, deeper insights and a more engaging betting experience. Powered by an innovative backend and supported by a dedicated trading team capable of adjusting margins and features in real-time to appeal to a diverse range of interests, including virtual games, horse racing and bet builders, SportX has integrated with a range of leading professional technology and data feeds, including Betmakers and Sportscast, to ensure SportX delivers high-quality sports betting that is suitable for partner growth.
GP Gaming, a fresh enterprise, unites prominent figures from the European online sports wagering realm. GP Gaming will utilize its substantial influence in highly competitive sports wagering markets across Europe to rapidly establish a firm presence.
GiG’s comprehensive suite of platforms and sports betting technology is engineered to propel growth and support its partners’ expansion into the world’s most intricate regulated markets, maximizing online sports and casino betting revenue.
Andrew Cochran, Head of Sports Betting and Platform Technology at GiG, stated: “The collaboration with GP Gaming and its leadership team’s history of success in constructing prosperous online sports betting brands further underscores the confidence of industry-leading partners in SportX’s dedication to fostering long-term revenue growth. Our strengths in sports betting and platform technology stem from our extensive experience in multiple jurisdictional markets globally. I am once again proud that our commitment to providing cutting-edge and feature-rich solutions continues to attract ambitious new partners.”
Samuel Love, Chief Operating Officer of GP Gaming, added: “We are thrilled to partner with GiG, whose top-tier sports betting and platform technology is the ideal solution to power our new venture, generating long-term sustainable growth in multiple markets worldwide.”
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