Las Vegas Sands has made a financial contribution to StreamLayer, a firm that specializes in creating video interaction operating systems (VEOS), for an undisclosed sum.
This investment will aid StreamLayer in advancing its VEOS system, which empowers clients (including athletic teams and leagues) to convert video content into interactive viewing experiences for users on their preferred platforms.
This can be accomplished through customized streaming, encompassing betting possibilities and real-time data, such as game statistics.
“StreamLayer’s goal is to revolutionize the way we consume video, making it more captivating and thrilling for viewers, and more lucrative for rights holders and their media distribution partners,” stated John Ganshaw, the chief executive officer of StreamLayer.
The specifics of the agreement have not been revealed, but Ganshaw indicated that the investment will facilitate the development of VEOS.
“As the worldwide streaming industry seeks solutions to engage, retain, and generate revenue from their audiences in the face of escalating content costs, Sands’ strategic investment will empower us to expedite our development endeavors and capitalize on this expanding demand,” he remarked.
In April, Sands made a strategic financial contribution to US Integrity, a sports betting integrity monitoring system.
